Ghost Mannequin Effect For Increasing Apparel Sale On Online Platform
As we know everything is digital now so the way your products look online is going to make or break your clothing business in today ‘s digital retail world. Since the customer is unable to touch, try or feel apparel while shopping online, visuals are probably the most powerful tool you can offer them. Good product images boost trust, increase engagement and generate sales. And ghost mannequin services offer one of the best opportunities to create visuals that meet that level of quality.
Ghost mannequin editing (sometimes referred to as invisible mannequin photography) makes clothes look more natural with a 3D shape without any disturbing mannequins or models. It could be the hidden weapon behind stunning, on-brand product photography as practiced by top global fashion retailers.
Below, we address how ghost mannequin service has a vital role in enhancing clothing sales on your e-commerce store and also improving the overall image of your brand.
What Is Ghost Mannequin Photography?
Ghost mannequin photography is a post-production technique used to remove the mannequin from apparel item images, while keeping the natural shape of the clothing as if its displayed on an invisible model. Usually this means merging two shots (front/back or inside neck/sleeves) to form a ‘ghost mannequin’ that looks like someone is wearing it.
As a result, you get nice images of the apparel hanging there without any distraction and it also displays the integrity or silhouettes or shapes of the clothes. It is a method that is widely used for shirts, jackets, dresses, suits or for lingerie and sportswear.
How Ghost Mannequin Images Trump Flat Lay and Model Shots
Clean and Consistent Presentation
Ghost mannequin style photos provide a 3D appearance that reflects the way that the garment fits on the human body, as opposed to flat lay images which do not often showcase the true shape of a piece. Enjoy them, because they are much cheaper than model photography and consistent with other ghost mannequin pictures on your online catalog.
No Distractions from the Product
When viewing live models or mannequins, the eye of the beholder may wander to focus on the look of the model or its pose. With ghost mannequin editing, the focus is completely on the clothing — so that customers can judge the fit, fabric and style without distractions.
Ideal for E-Commerce Platforms
White-B/G mannequin free product imagery is what is standards with Amazon, Shopify, Zalando, ASOS and similar large marketplaces. This set of rules is easy to comply with when using ghost mannequin editing and ensure that your images look professional, clean and have a sense of fashion at the same time.
Do Not Underestimate Ghost Mannequin Editing To Increase Online Sales
Increases Customer Trust and Engagement
The first reason is that polished, professional product images create an instant sense of trust. An excellent quality photo would mean that shoppers have to look around a bit, spend longer on your product pages and more than likely buy the item as they were able to see from all angles. When customers trust your brand and your business, they engage, and once there is engagement, the conversion follows.
Offers Better Product Visualization
With ghost mannequin images, customers can picture themselves wearing the product. This is crucial visual information for garment length, width, and volume (especially structured or fitted clothing).
Being able to visualise yourself wearing the product is a psychological trigger that leads to sales. Shoptactic: A pragmatic take on the retail journey between online purchasing and a real world experience.
Reduces Product Return Rates
Image Expectations FeedbackFashion ecommerce realizing that alot of their returns being due to mis match of product image and customer expectation Ideal feedback from fashion e-commerce is ” Product Looks exactly as I Expected it to look. This issue can be overcame via this ghost mannequin editing; it provides an overall 360 degree view of the garment, in which a viewer can see its real look. By giving customers a unique, interactive way of seeing how their breasts will look in that specific outfit — including the fit, neckline, sleeve cut and other important design elements — they’re making sure that only items suited for their body and personal style are purchased leading to a lower number of returns.
Enables Scalable, Cost-Effective Content Creation
Shooting your clothing line on models and with stylists for every new item may cost you an arm and a leg. Ghost Mannequin photography allows you to produce hundreds of high converting, consistent product images without using the same model twice. It’s ideal for ecommerce sites that require speed and scale.
A more robust visual brand identity
Symmetrical, ghost mannequin images maintain the same aesthetics across your site for a clean shopping experience. Whether you sell a few items of stock a week or an entire range for the season, consistency in product imagery illustrates your professionalism and credibility.
Perfect for Marketing Campaigns & Look books
They are versatile, can be used for the product page, email newsletters, look books, paid ads and social media campaigns. Their simple, clean look makes them eminently customizable, and they easily fit in as a part of your promotional designs or to call attention to a sale item.
Top Industries Get Benefitted by Ghost Mannequin Services
E-commerce fashion brands and marketplaces
Designer clothing lines and boutiques
Sportswear and activewear manufacturers
Lingerie and undergarment companies
Wholesale garment distributors
Photography studios serving fashion clients
Patheditingstudio that helps to Deliver High Impact Ghost Mannequin Edit
We at patheditingstudio help clothing brands to showcase the best cloth appearance as it is. It is the most accurate and fastest service that can be tailored to fit your brand.
Our Editing Workflow Includes:
Clipping Path Creation
To make the cut out of garments more perfect, we use hand-drawing clipping paths with the selected product which gives a super satisfaction about edge clean pixel.
Image Composition
We blend several shots — e.g. collar, sleeves, and back of the item – to create a full-fledged realistic version of it.
Background Removal or Customization
Every other thing is stripped away and your item is situated on an all white or other color background that you platform might need.
Color Correction & Retouching
We improve the texture of fabric, consistency of light and the colour of an item to replicate how it actually appears.
Bulk Editing for Large Catalogs
Whether you are a new collection or updating every piece, we can handle hundreds of images in quick turn commencement.
Tips and Tricks for Ghost Mannequin Photography
Most ghost mannequin editing gets best when done with these photography tips –
Consistent lighting and angles across all garments
Choose mannequin with neutral color that fit the clothes well
Maintain no-wrinkle and proper fitting for garments during the shoot
Front, back and then inner areas such as collar/sleeve.
Deploy high-rez cameras for greater detail.
Conclusion
As we head into a more digital-centric marketplace, fashion brands need to have stronger images to be able to attract and convert the customers. When ghost mannequin editing is done right, it results in clean, attractive product photos that allow online shoppers to visualize the shape and feel of clothing—without using real models or flat imagery.
A ghost mannequin service will pay for itself and then some with less a return rate, more trust in sizing information, and a scalable content workflow. Here at patheditingstudio, we help you show off your products the way they were meant to be seen…perfectly, quickly and consistently.
Stunning ghost mannequin will let your clothing shine and sell! If you want to learn more, don’t hesitate to reach out or start with a Free Trial
