Ghost Mannequin Editing | Why It is Important for Apparel Brands

When it comes to the cutthroat world of online retail, especially in apparel, there is no sense like seeing! Because in a virtual environment, whereby customers could not feel or try on a piece for themselves, images of the product became the only insight into its quality, fit and style. And this is where ghost mannequin editing or invisible mannequin or neck joint photography comes into play.

We have been providing the best ghost mannequin photo editing service for a long time which has helped so many fashion brands to get the professional look they needed on their clothing line until today at patheditingstudio. This article will look at what is ghost mannequin editing, how it works and why it is a must-do visual strategy for any clothing brand that wants to increase e-commerce sales online and gain more cachet as a brand.

What Is Ghost Mannequin Editing?

Ghost Mannequin Editing is actually a kind of professional photo editing technique primarily used in fashion and apparel photography. It is when a garment on a mannequin is photographed, then digitally the mannequin taken off during post production. The result is a clean hollow 3-dimensional look that displays the garments as if they are worn naturally, appearing almost like an empty mannequin.

This technique usually involves merging multiple photographs in complementary views of the object (front, back, collar region, garment label) into one complete product image. The end result looks like the clothing with its shape, structure and fit intact (without person or mannequin in background) – a perfect clean and professional looking image for your e-commerce site, catalog or advertising campaign.

Elements of Ghost Mannequin Editing

Neck Joint

That means taking a photo of garment from the front and then another pic of the inner collar area. In the final photoshop step both images are combined to be able to see how the garment would lie and showcase the neckline in wear without showing a mannequin.

Bottom Joint / Sleeves Joint

Sleeveless tops, dresses, jackets or pants—The bottom part of the garment (or inside sleeve) is often photographed separately and then manipulated together with the top to create a final image. It adds a 3D feel to the apparel and shows how the final design would look.

Remove Or Keep The Tags (Label)

Visible tags or labels can be left on for branding, or cut out for a cleaner look, depending the individuals preference with brand. Each image is checked against the visual brand guidelines

Symmetry & Shape Refinement

Secondly, cloth on mannequins can bunch, fold, or be put into a strange asymmetrical shape because draping is imperfect. We iron out those imperfections to get it matching, shapely and chic.

Why is ghost mannequin editing important for wear brands?

Offers a Professional, Clean Presentation

The ghost mannequin photos provide a professional and consistent look for your online shop. Ghost mannequin images do not include flat lays or live models in them; they highlight the shape, design and texture of the clothing. It will help to improve your brand trust and quality.

Enhances Product Visualization

When buying clothes, customers want to see how it hangs and fits on a body. Ghost mannequin editing service gives a realistic 3D look in an image so that the customers can feel themselves to wear the product which motivates them to buy more things from online retailers. It displays the natural curves, contours, and fullness of the clothes creating customer counts upon ()()footfall.

Drives Higher Conversion Rates

According to research, shoppers have a higher tendency to buy a product that they can actually see. Both of these create a feeling in which consumers feel more confident making a decision, potentially quicker and converting better — meaning less returns. Centralize brand imagery In the chaotic world of e-commerce now, it is important to have an element that ties your listings back together because we know most customers will come to compare you against others selling similar SKU’s in some way.autoconfigure.assertTrue

Streamlines Your Product Catalog

This will help create some visual consistency in your only product listings using the ghost mannequin technique. All product images framed with just a background and lighting style give the catalog a more orderly appearance, making it easier for you to find products. This is even more vital in the case of larger scale inventories or if you have multiple products variations.

More Cost-Effective Than Model Photography

Buyer trends — paying for live models for every product photoshoot is especially pricey and takes up a lot of time. Ghost mannequin editing is chore-efficient method that gets you the same results as using models, without having to book costly models / stylists / makeup artists also dealing with all of the logistics.

Applicable to all apparel

From selling t-shirts, to dresses and blazers lingerie, swimwear and even activewear — ghost mannequin editing is suitable for everything. It is especially useful for showing detail in tight areas (i.e. collars, linings, buttons and lace trims)

Who could benefit by Ghost Mannequin Editing?

E-commerce clothing retailers

Fashion designers and boutiques

Apparel manufacturers and wholesalers

Fashion stores on Shopify, Amazon or Etsy

Catalog and magazine publishers

Fashion clients — photography studios

The Process of Ghost Mannequin Editing

We have an accurate and smooth working plan to provide the good result of ghost mannequin which has been maintaining in patheditingstudio as bellow;;

Step 1: Image Submission

Clients provide images of the product shot on a mannequin or dress form, along with any detail shots that are required (e.g., interior of neck or insides of sleeves).

Step 2: Clipping Path Creation

We manually clip the dress from the mannequin and background with a drawn clipping path. This guarantees a pleasingly neat and precise appearance around the product.

Step 3: Image Merging

We stitch together several images to fill in the missing areas of the garment. For instance, we sew the neck emphas becoming again in a frame by disposing it off with roof and separates image after rubbing of the dummy head.

Step 4: Retouching and Smoothing

We remove all wrinkles, lint, shadows, and asymmetry problems to make the dress look more attractive without changing it actual appearance.

Step 5) Remove or Replace the Background

Our default output is typically the final image on a white background (most e-commerce platforms require this) with or without a custom photo.

Step 6: Final Delivery

You can download the images in high-resolution format that is suitable for web, print or catalog use, and upload it straight to your store.

Ghost Mannequin Photo Editing Best Practices

Same lighting conditions and same perspective camera angle for all garments

Make sure to do this during the shoot which is to capture all the image angles (full front, full back, neck & both sleeves)

Select mannequins that reflect the body shape of your target audience

Iron clothes during photography and make sure to wear fitted clothes.

You can use the feed to pull out high-resolution images for better quality editing.

Why patheditingstudio as your Ghost Mannequin Service Providing Company?

Highly experienced retouching professionals Fashion editing specialization

Bulk editing options Fast turnaround time

100% hand-drawn clipping paths ensure precision of the cut-outs

Affordable pricing with flexible packages

Client satisfaction with quality assurance and unlimited revisions

Conclusion

Whether you like it or not, in the modern digital age, apparel brands are judged by the content they provide. But ghost mannequin editing is an overdue step, and for organizations to excel in the eCommerce market, cutting-edge persuasive conversion tools are essential. indispensable Fashion Ghost Mannequin services are as demanded as a modern-day necessity for brands that aim to grow their image stand out above and beyond push up its client conversation rate with your shoppers — through interactive visual marketing tactics.

Ghost mannequin editing removes the distractions and directs those browsing towards what really matters: your clothing.

If you want to step up your brand look with product images, have a chat with us at patheditingstudio. Contact us now to find out what ghost mannequin editing services we have for your fashion business.